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The Grooveeffect guide to San Francisco shopping.

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The Rest

Carrying a purse that only carries some cash, a credit card, and your ID, and phone is a waste, but holding your phone and risking losing your cards ...

W Style | Entry #001264

For a classic, more tailored look when wearing sneakers, PF Flyers, once famous with their slogan "Run Faster, Jump Higher", adds a bit more...

W Style | Entry #001263

Progressive New York City fashion line, Hellz Bellz, adds to their previously covered Fal l line Style Warriors with a second addition, Midnight Rider...

W Style | Entry #001255

The people who brought you the 36-hour luxury brand online sample sale recently launched a new sister site called Gilt Fuse. The new site is going to...

W Style | Entry #001233

"She is the Native Heart, she is all neon light, she is a love child. She is a Wildfox" states Los Angeles based clothing line, Wildfox Cout...

Feature | Entry #001231

DimePiece Designs has done a collaboration with Cassie for the Fall/Winter season in accordance with her new single, "Let's Get Crazy" and D...

W Style | Entry #001226

Nasty Gal has updated their online store with Australian brands, Evil Twin and Something Else. Check them out at www.shopnastygal.com...

W Style | Entry #001225