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In 1994, streetwear line 55DSL was born to the well known Diesel Group. And like most offspring, it both compliments and disobeys its parents in every respect. The attention to detail, seamless designs, and strong character have been passed down from the Diesel Group, but the sport-inspired originality and styling show off their unique identity.

With cutting-edge design concepts supported by a laid-back feel, 55DSL has the fashion urbanite in mind with its every move. Their motto, "Live at least 55 seconds per day," echoes the outlook of today's younger generation who don't subscribe to the "All work and no play" mentality. Ranked as one of the highest profile streetwear lines worldwide they're back this season in full effect.

"55DSL's Fall Winter '08 collection was inspired by hi-fidelity stereo equipment and twisted references to the late 80's." In short, they have taken it back to when LP's, cassette players, and boom boxes ruled the streets. Muted greys, black, and white make up the foundation of both the men's and women's collection. You will not miss however, the purple, aquamarine, or red streaked throughout the line. The men and women's lines are complimentary of each other. So what you see in the men's line you will probably find its female counterpart in the women's line.

Their signature abstract, geometric patterns are ever-present in the 80's inspired tees. You will see their vision of dismembered old LP and cassette covers making the retro style come to life. Jackets range from aviation-inspired to lightweight sports styles donning the type of embellishments that set 55DSL apart from other streetwear lines. Super-slim denim in all styles and colors will pair up well with colorful bubble vests and your brand new Fila's.

They've even thrown in a few feminine pieces to pleasantly mix things. Wide-leg silhouettes in twill and micro-herringbone create an ultra-sexy women's pant collection. Of course, they have camouflage inspired fabric for the not so soft streetwear chic. Satin lined sweatpants create a "street-chic" look. Hoodies, a streetwear classic, round off this fall collection.

55DSL unites urban culture and fashion. They are streetwear connoisseurs who are setting trends in the fashion world. This season they are more varied than ever so be sure to check them out.

Visit www.55dsl.com for more info.



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THE T-SHIRT GANG  |  10.19.08

Great collection, gotta love those jackets

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