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The Grooveeffect guide to San Francisco shopping.

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All in an effort to keep you inspired, we've found some eco-trends fit for the urbanite at heart. Check out these must-haves making waves in the eco-revolution.

Many of us have desperately been searching for the perfect pair of colored denim this season. Luckily, Ruby Jeans has a stake in the sustainable fashion movement. At 98% organic cotton, the high-waisted fuchsia colored denim screams style. The Rennie skinny jean is also boasting a 98% organic cotton thread donning a unique china blue color. Either one is great for those trying to maintain their urban-chic reputation.

An absolute must have for any urban style maven is a fresh pair of shades. You can easily make a bold statement with a pair of iWood sunglasses. With frames carved from sustainable growth woods like bamboo and bubinga, iWood is crossing the threshold into a world of eco-exclusivity. A limited supply of hand made sunglasses is made each year with the lenses imported from Italy. Wood never looked this good!

Let's shift into over-drive and discover a handbag and accessories line turning out high-mileage fashions. Completely vegan, English Retread is rolling out auto-detailed merchandise made from truck and tractor tires salvaged from landfills. Their handbags are so versatile you can use them for work, school, and play. This line also features belts, wallets, and even dog-collars. You can't get any more "street" then this.

In a time when eco-trends are flooding the fashion industry it's nice to see a caliber of designers with more than just one style-conscious individual in mind. They make it easy for the urban dweller that's adamant about sticking to their style guns. Any one of these items will help you forge a path toward sustainable living.



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