Designer Profile - Rich & Skinny Jeans

After creating Seven for All Mankind and Citizens of Humanity, two of the most popular designer denim brands around, Michael Glasser decided it was time for a break. While on hiatus, a trip to a department store left him disillusioned. Glasser determined the "sea of denim" flooding the stores were in desperate need of an intervention. He called Joie Rucker, a denim connoisseur in her own right as former VP of Design for Guess and Levi's, with a great idea. He convinced her to partner up and create a new denim line destined to "shake up the sea of blue."

The pair launched their first collection in 2006 at the Coterie Show under the name Rich & Skinny Jeans. The line was made up of 13 different skinny styles in 15 rich colors. Color is the foundation of Rich & Skinny and as designer Joie explains, "Color is evolving, so even when it "goes out," people will want new ways to do color whether it's in style or not." But don't think for a minute these designers are trapping themselves in a one dimensional world. Aside from an array of bold colors you will also find the industry standard indigo blue on a variety of styles and fits.

What can you expect from Rich and Skinny Jeans that you can't get in other brands? A lot of luxury, that's what. These designers took their creative forces to a level unmatched in the denim industry. These jeans feature silk-lined pockets and waistlines adding not only extra comfort but a notch of magnificence. The intricacies of the hardware are inspired by jewelry from past collections of coveted Cartier designs. By paying close attention to the particulars they've added lavish sophistication to the everyday blue jeans.

Wondering about the name? It's a question they're accustomed to answering. After countless hours of brainstorming on the perfect name, a frustrated Joie decided to "get real." She thought, "How does someone want to feel when they pull on their favorite pair of jeans?" To her, the answer was quite simple, "rich and skinny." As soon as she said it out loud, she knew she had found the perfect name. "We want to make people feel good. We want people to put on a smile when they put on our jeans."

Rich and Skinny Jeans have accomplished their mission of offering new and innovative ideas to the denim empire by paying close attention to every element. As for the future, they're pretty tight lipped about what we can expect, but they've promised us it will be well worth the wait. So... here's to being Rich and Skinny!

For more check out www.richandskinnyjeans.com.