Most major cities are starting to experiment with video billboards, i.e. giant public plasma screens with a looping video ad being displayed 24/7. Especially in major media markets like NYC advertising clutter is just insane - people literally encounter hundreds or thousands of commercial messages a day. But what if some of that clutter could be converted to art?
That's exactly what the 'Pixelator' project does. By creating light diffusion boxes (really much simpler than it sounds, but this film-school nerd just couldn't resist) and placing them over the video screens, the images displayed become nothing more than beautiful, pulsating pixels of light.
This isn't the first time I've seen artists reduce televisions to their core purpose (a source of light) but this is definitely one of the more original takes on the topic I've seen in some time. The guerrilla art aspect of it makes it even better.
I'm also glad to see some street art that doesn't involve either graffiti, stencils, or maximal caricatures! I've always been a fan of minimalism and this is a perfect example of it.
