The Asian American Film Festival in San Franciso is hosting Directions in Sound - two nights of music on Friday, March 17 and Saturday, March 18, 2006. The first night features primarily rock focused acts including From Monument To Masses, Whysall Lane, Love Like Fire, and Mike Park. This will be located at Cafe du Nord at 2170 Market Street, San Francisco (get directions). Grooveeffect was actually located one block from this venue for some time - it's our old 'hood.

Now I'll admit I'm a little biased. Not to steal any of the previously mentioned groups' thunder, but on the Saturday March 18 edition of Directions in Sound they will be hosting a hip-hop night featuring none other than Chicago's own Filipino hip-hop group, The PACIFICS! Also on the bill is Kero One (Plug), Leejay Abucayan, Hakobo (Fresno), Mike Nice (Wordlife Productions), and DJ Proof (Massive Selector). The last time I saw The PACIFICS was like five years ago at a college show in Chicago with Typical Cats, and I was too drunk to really make much of it. This time around I'll definitely be sure to pay more attention (but I'm still probably going to be pretty drunk).

This party is at the 111 Minna Gallery, $15 cover, 21+. Get tickets here.