Founded and conceptualized by New York natives Pascal Alouidor, Derek Smith, Steve Cover, Phillip Shung and Jamal Reid. Alador & Smith is contemporary, art-conscious, and graphically-driven clothing line featuring the apparel that reflect an urban sensibility and chic swagger.

The collection, based on the acronym S.M.I.T.H. (So Many Intelligent Themes), that targets 18-35 year old male consumers, tastemakers, and trendsetters alike. The price points for spring collection, are moderate ranging from $45 tees to $485 for the A&S signature luxury jacket.

Overall, I would give this line a B minus. Nothing really too original, but the graphics on a few of the pieces is nice.

www.aladorandsmith.com

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