Imagine a time when the state of t-shirt fashion was made up only of logo-driven content. Turn the dial on your memory bank to the beginning of the 21st century and surely you will recall when that was a reality. It was during that era when Zach Johnson, like most artists, was looking for exposure. Lucky for him his current partner Andrew was working on an innovative idea. Andrew was creating an apparel brand highlighting art and design while avoiding the over-exposed logo mania saturating the streets at the time. As a result, the two gave birth to a line of t-shirts existing as a canvas for "unique art and design based tees that you couldn't find anywhere else."
Aside from showcasing standard graphic tee's each season Tank Theory has successfully raised the bar by frequently introducing fresh design concepts which continue to intrigue its customers. A popular feature is their "T-Shirt of the Month." Each month Tank Theory creates a new design available in limited quantities. The designs range from original Tank Theory styles to designs from collaborative artists. Offering fresh new content each month helps to maintain an exclusivity not achieved by most other t-shirt lines.
Tank Theory did not stop there. They branched out even further creating the Artist Society T-Shirts. The Artist Society is made up of an association of like-minded artists hashing out their ideas to create innovative Tank Theory content. Artists are able to submit their prized pieces for consideration into "The Society" with the hopes their creation will go on to represent Tank Theory. After becoming a member of "The Society," reciprocal promotion by the artist and Tank Theory unites the bridge between artist and business creating a family with a collective set of goals.
With so many t-shirt brands, retail shops, and online boutiques, all offering up trendy t-shirts Tank Theory has changed the game. They're staying true to their roots by steering clear of fads inundating the fashion scene. And we're the beneficiaries receiving unique, original content which helps maintain your individuality.
For more visit www.tanktheory.com
