Founded in 2002 by Andres Izquieta and Dee Murthy, Five Four has grown immensely in six small years from the line of 6 basic tees that debuted at Magic '02 to an international brand with over 150 designs in over 1000 stores. Creative director, Andres, and best friend, Dee, created Five Four to fit their lifestyles; A style that they feel embodies, "A multicultural upbringing in a modern world, pursuing success through risk and conquer". The name, Five Four, is short for 5-4=1, signifying "one", or "one love".
The L.A. based brand's spring collection is definitely representative of their lifestyle -- crisp colors, clean lines, and modern design with a keen attention to detail. Their aesthetic is streetwear, with elements that could definitely be compared to the likes of Stüssy or 10.Deep, but Five Four offers something else on top of that: A decidedly modern look that feels more polished than street. With their unique aesthetic and way with denim, we'll be sure to see Five Four around for years to come.
Check out their website (which is as stylish as their clothing) to see the rest of the collection and keep up with the brand. The website also offers a denim guide and word that a women's line might be out as early as this fall.
