If you're a fashion innovator or pacesetter of any artistic sort, then Copy Collection is made with you in mind. We're not talking everyday t-shirts and sneakers folks. Instead, think streetwear made with a pulse, a full sequence of rhythm and groove. A thin line between streetwear and menswear best describes Copy as it serves up an upscale, non-traditional line of streetwear style. Wondering who the architect is behind these original designs? Murphy Martines, founder and creative director, tells us about Copy's origins, his "rave days" selling his goods to record stores and becoming a current day fashion mainstay.
Grooveeffect: I am a true believer that the foundation of success usually starts out in a basement, attic, or possibly some dinky apartment. Maybe with a $40 dollar sewing machine, perhaps a sole pen and paper, or just a dream as you work minimum wage for "the man." Considering that, my first question is always:
Tell me about the roots of Copy. How exactly did it get created?
Murphy: I've been making things for a long time under the name Copy, since around 98. In college I would sew up full cut and sew collections for myself. People couldn't believe that I made them. I sold T's, Dino Hoodies, and plastic earrings back in the rave days to record stores.
Grooveeffect: So you started out in a college dorm room. You probably had a different idea of what success meant to you then. Describe your version of success now and tell us what you are trying to accomplish with Copy?
Murphy: I just want to have freedom and independence in my life, Copy is my vehicle for this path. I have been an artist and designer all my life, fashion is now my canvas for my ideas. Success for me is to be able to create and maintain a balanced life with my friends and family and Copy.
Grooveeffect: Copy does not fit neatly into one particular type of fashion genre. It does though reflect streetwear in a new sense of the word. With so many streetwear labels making headway in the past few years what sets Copy apart from the rest of em'?
Murphy: Details, thought, expression and execution.
Grooveeffect: Okay, with that in mind, as you are gearing up your creative forces, in your imagination, who is wearing Copy?
Murphy: The guy who is looking for something that represents who he is. This guy is a connector who influences others. He understands and appreciates fashion, art, music and culture.
Grooveeffect: It looks like your spring collection was ready to view sooner then most other labels. Are you going to make a habit of this or were fans just lucky this season?
Murphy: Good question. I am pretty open with everyone with what I am working on and doing. So I have been posting my work when I am done with it. Basically after the season is up I am moving on to the next thing.
Grooveeffect: I am sure your fans appreciate knowing what is up and coming to align with their trendsetting behaviors.
Murphy: For the fall season, I am holding it back a little timing wise. I get worried that I am showing my cards to soon. But at the same time I like to be ahead of the game.
Grooveeffect: Yes, from the perspective of a business I can understand how those kinds of decisions can make a big impact. But do tell what we can expect from Copy this fall?
Murphy: More Progressive silhouettes, better fabrications, new categories and really expensive t-shirts.
Grooveeffect: Thanks for the insight and we'll look forward to future collections!
Check out more of Copy at www.copycollection.com.
